Before creating shoppergroups please review this article VM Shopper Groups
Shopper group screen
The screen you see when editing a shoppergroup along with a description of the fields and their purpose is shown below.
Shopper Group Details
Shopper group details
Shopper Group Name
The Shopper group name that will display within your system. Appears on all shoppergroup selections.
Controls whether this shoppergroup is available for use within the system or not.
Shopper Group Description
A brief description to help operators understand the use of the shopper group.
Show Following Prices
Enable shoppergroup specific price display
This is usuallly left unchecked so that all shoppers see the same pricing display based on the VirtueMart main Configuration settings.
Check if you want to display prices differently for shoppers in this shopper group.
You will see a list of VirtueMart pricing elements and their display options which can be set.